Possible drawbacks
Several years ago, the founder of WeStopFear got information about noise phobia therapy. It seemed that this was a method that was not very widely used.
This meant that a huge number of pets and horses were not getting the possible benefits.
Why was that?
Thinking carefully about the method, and reading explanations, there seemed to be several issues with the conventional method that could possibly be hampering the situation.
Cumbersome volume setting:
With one audio CD, or one set of downloaded audio MP3 files, at full volume, the handler needs to set the volume manually on the playback device, very low in the beginning and then gradually increase it over a long period of time.
Confusion in the process:
Carefully managing the volume setting can be difficult, especially on audio playback devices with no markings or number showing the volume level.
Danger of overexposure:
With one CD or one set of MP3 files, there can be the danger of accidentally not setting the volume correctly, and playing the sounds too loudly, too early. This can lead to a shock for the pet or horse (just like when the actual sounds are heard at full volume), leading to a setback that can be difficult and time consuming to heal back.
No carefully crafted process design:
The handler is simply on their own. There is no structure that leads the handler the right way.
Are modern pet owners busy enough?
Is it possible that adding the task of playing sounds for your pet or horse is simply too much for many people, and they simply will not do it, even if someone explains that it can (possibly) be important? They are more than overwhelmed by all the things that come with modern life?
Careful analysis searching for improvement
This issue caught the attention of the founder of WeStopFear.
He started speculating about the method, and what was the reason why it didn't seem very wide spread among dog and pet owners to implement this method?
Were there any drawbacks in the method? Was the method easy and confusion free? Was there something about the process of noise phobia therapy that could be improved? The founder is not a dog or horse trainer, or a veterinarian. Instead, he has a business administration degree, and as such he has some rudimentary insight into industrial process analysis and re-design, as well as quality management. Thus he has a different perspective, which can often be good to introduce innovation in a field.
Seeing aspects that could be improved
Gradually the founder noticed aspects of the original methods that could be causing confusion or trouble. Those drawbacks could perhaps be a part of the reason why this method wasn't very widespread. And gradually he got ideas about how the process could be redesigned to fix the drawbacks.
The Simple Secure Steps™ process design emerged step-by-step, with the innovations that have been named Volume Anchor™, Timed Access™, Ascending Loudness™ and Natural Intervals™.
The goal behind these innovations was to develop a new system, a process design, with the goal of being easier, simpler, safer, more natural and more bearable than the previous method.
Will some see this as a better option?
The author believes that many pet and horse handlers may find this new method to be what is was supposed to be: Easier, simpler, safer, more natural and more bearable. Behind this is the logic that drove these innovations. The logic is better described here on the page, see the front page links at the bottom of the page.
Whether pet and horse owners find this new process design to be better is a matter of personal choice, as with so many things. But behind WeStopFear with the Simple Secure Steps process design is years of work, and the landscape of noise phobia therapy now has a new option for people to consider and choose from.
New option now available
The goal was also the offer solutions for ALL types of pets, because they can all face this problem, and also to offer very comprehensive instructions. With that in mind, this website with the new system has been developed, and is now available for pet and horse owners.
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