About the author and developer

(From page 189 of the book)

About the author, developer of the Simple Secure Steps therapy solution design, and founder of WeStopFear.com

Sverrir S. Sigurdarson started thinking about noise phobia therapy because of an urge, that it would be necessary, and possible, to improve this situation for pets and companion animals. He was looking around for a problem, where he might be able to develop a solution to offer. This interest did not come from a firsthand experience of noise phobia, or of using such a solution. Rather it was the product of an inquisitive mind that is always speculating about things and how things may be improved. Sverrir lives in such a location where dogs are not allowed, so he isn’t a dog owner himself, although that would be desired. He is not the typical pet owner who wants to do better for his pet. He wants to do better for all pets and horses, anywhere.

Sverrir is a strategic business thinker and innovator, designer, artist, writer and entrepreneur. He holds a Cand. Oceon. degree in business administration, with emphasis on marketing, from the University of Iceland. That degree takes four years to finish, so it is like a B.Sc. plus half M.Sc. He was also an art school student and has studied various aspects of design and business. Along with developing WeStopFear, he has had many other ideas and discoveries on his radar, some of which are also waiting for an opportunity to be realized. Years ago, he developed ideas about forming a huge continuous protected area or national park in east Iceland and was the only one talking about that specific solution. This idea was then realized as the Vatnajokull National Park. He also founded designer brands, DuFauna, Look:Viking!, and the newest project is Desaudio. He has also been writing a historical novel set in the Viking age, which is on the bucket list to finish.